Family-owned in Etowah, Tennessee✦Tuxedo rentals · Free alterations · Free gift wrapping
Established 1938

Fine quality clothing
and footwear, made personal.

Three generations of family-owned service in historic Downtown Etowah. The brand names you know, with the alterations, gift wrapping, and tuxedo fittings you won't find anywhere else nearby.

Visit the store
Johnson's Department Store on Tennessee Avenue, Downtown Etowah — brick storefront with green awnings and the classic vertical johnson's sign
814 Tennessee Avenue
johnson's
Fine Quality Clothing & Footwear
Downtown Etowah✦Since 1938✦(423) 263-7888
Our Story

Three generations on Tennessee Avenue.

On April 15, 1938, Ed and Mattie Clay Johnson opened the doors of a small clothing store in the heart of downtown Etowah.

In 1974, the Webb family was honored to carry on the proud tradition of quality clothing and personal service that the Johnsons began. Today we still carry that tradition forward — the same address, the same hospitality, the same commitment to dressing East Tennessee well.

We are not the biggest store in town. We are the one that knows your name, hems your trousers, and remembers what your son wore to last year's prom.

1938
The doors open.Ed and Mattie Clay Johnson welcome their first customers.
1974
The Webb family takes the helm.A new chapter begins, with the same standards.
Today
Still family-owned.Voted best of the best in formalwear, year after year.
What We Carry

A full department store, in the best sense.

From everyday casual to the suit you'll wear at your daughter's wedding — we curate quality across four departments, with the brand names you trust.

No. 01
Men’s Apparel
From the suit you’ll wear at your daughter’s wedding to Saturday’s golf shirt — sportcoats, dress shirts, slacks, jeans, and outerwear.
FeaturedPeter Millar · Johnnie-O · Hart Schaffner & Marx
No. 02
Ladies Apparel
Tops, blouses, dresses, and denim — everyday ease to special occasion, chosen for how women here actually live.
FeaturedTribal · Charlie B. · Foxcroft
No. 03
Footwear
Dress shoes, sandals, sneakers, and all-day comfort — for the whole family, every season.
FeaturedBirkenstock · UGG · Johnston & Murphy
No. 04
Tuxedo Rentals
Voted best in formalwear year after year — prom and wedding tuxedos with expert in-store fitting, right here in Etowah.
FeaturedProm · Weddings · Formal events
— What sets us apart —
Expert Alterations
On every purchase. Tailored to fit.
Free Gift Wrapping
Beautifully presented, always.
Special Orders
If we don't have it, we'll order it.
Tuxedo Rentals
Voted best in formalwear, years running.
Featured Brands

The names you know,
the service you remember.

We carry quality brands across men's and women's apparel, footwear, and outerwear — including these favorites.

Peter Millar
The #1 Name in Menswear
Johnnie-O
Menswear
Patagonia
Outerwear
Johnston & Murphy
Men’s Shoes
Birkenstock
Footwear
UGG
Boots & Slippers
Plan your visit

Come see us in downtown Etowah.

Address

814 Tennessee Avenue
Etowah, TN 37331

Phone

(423) 263-7888

Hours

Monday – Friday9:00 am – 6:00 pm
Saturday9:00 am – 5:00 pm
SundayClosed
Holiday Sundays1:00 – 5:00 pm

Open Sundays from Thanksgiving through Christmas.

The brands we carry

The brand names you know and love.

A curated selection of clothing, footwear, and outerwear, hand-picked to fit how the people of East Tennessee actually live.

Outerwearest. 1973
№ 01

Built for the long walk.

Our great selection of Patagonia jackets, vests, and pullovers — for men and women — is the perfect answer to East Tennessee's colder months. The Nano Puff is a customer favorite year after year.

Men'sWomen'sJacketsVestsPullovers
№ 02

Comfort, made in Germany.

From the classic two-strap sandal to the Naples wrapped clog and Buckley loafer, our Birkenstock selection covers every season — including the soft suede styles ladies have been asking for.

SandalsClogsLoafersMen'sWomen's
Footwearest. 1774
Hands-Freestep in. go.
№ 03

Step in. Go.

Hands-free shoes that slip on without bending down. The new Athens 2 Knit is in store now — along with the rest of the Kizik lineup for all-day comfort and easy mornings.

Hands-FreeSneakersEveryday
№ 04

Southern, by design.

One of our newest and most affordable brands, Local Boy Outfitters covers polos, button-ups, performance hoodies, and tees with that easy Southern attitude. Great fit, great prices.

PolosButton-UpsHoodiesT-Shirts
Apparelsince 2013
By Department

All the brands we carry.

Men’s Apparel

12 Brands

Ladies Apparel

5 Brands

Outerwear

1 Brand

Footwear

11 Brands
Can't find it?

If we don't have it on the floor, we'll do everything we can to order it for you.

That's how we've done it since 1938. Call us, stop in, or come visit — we'd love to help.

Call (423) 263-7888→